China Night

The 78th Cannes Film Festival CHINA FILM+ series of events, co-organized by the Cannes Film Market, the China Film Producers Association (CFPA) and Beijing Wing Sight Culture Media Co., Ltd. (Wing Sight), was successfully held from May 13 to 24, 2025.

An Overview

China Night returns to Cannes after six years in 2025.As the only Chinese company, WING SIGHT appeared on the background logo wall of the official beach opening and closing ceremony reception in Cannes. Cannes International Film Festival · China Night (including CHINA NIGHT and CHINA FILM+) serves as a key official platform for Chinese cinema at the Cannes Film Festival. Co-hosted by the Marché du Film, the China Film Producers Association (CFPA), and Wing Sight Culture, the event integrates cultural exchange with industry empowerment. Over the years, it has become a central platform for promoting Chinese films internationally and facilitating cultural dialogue between China and the rest of the world.

Highlights of the 78th Cannes Film Festival (May 13–24, 2025, Cannes, France)

International Influence: The event attracted over 800 international guests from more than 30 countries, including film industry representatives, producers, and distributors. Distinguished attendees included Mr. Guillaume Esmiol - Executive Director of the Marché du Film, Mr. Jiao Hongfen - President of the CFPA; Mr. Shi Yuli - Acting Consul General of the Chinese Consulate in Marseille, Ms. Tina Jia - Founder of Wing Sight and Donnie Yen - Official event ambassador.

Event showcased the integration of Chinese culture, art, and technology, featuring works such as "Tang Palace Night Banquet" — China’s first XR film approved with the Official "Dragon Seal", A symphonic performance "The Hegemon’s Farewell Xiangyu and his Beauty Yu" the adaptation of "Farewell My Concubine" and a traditional Chinese music instrument plays new wave style version of "Black Myth: Wukong." Among these, the folk song "Affinities of this Life" garnered over 100 million views on platforms like TikTok across more than 20 countries, becoming a viral phenomenon.

Industry and Brand Dimensions: China Night hosted the "She Shines · She Directs" women’s forum and the "Wuxia Universe" forum, featuring special guests such as Liu Xiaoqing, Laurence Xu, Donnie Yen, and Peggy Chiao, who discussed the power of women in film creation and the global reach of wuxia cinema.

Multiple Chinese brands participated through the FILM + BRAND model, supporting their international expansion. Meanwhile, the CHINA FILM+ initiative was officially launched, establishing an international dialogue framework covering content, scenarios, culture, and talent, laying a foundation for sustainable development.

Looking Ahead to the 79th Cannes Film Festival in 2026

In 2026, China Night will undergo a comprehensive upgrade, driven by the dual engines of the Chinese film industry and cultural tourism resources. With the theme of "Cultural Exchange and Mutual Learning," it will combine "going global" promotions with "Come On In" experiences to create a deeper and broader international platform.